Zach Story, Business Manager of the International Brotherhood of Electrical Workers Local 210 in southern New Jersey, appeared on the Christmas Day edition of the America’s Work Force Union Podcast to share his insights on the union’s current landscape, its organizing efforts and ongoing local initiatives that strengthen ties within the community. Story discussed the realities of union membership post-Janus decision, how utility work is adapting to new industry demands, and the community outreach that has grown from hardship.
IBEW Local 210 represents approximately 700 members, covering workers at Atlantic City Electric, the City of Vineland, and several specialized contracts in the electrical utility industry, as well as public sector classifications such as police dispatchers, public works, clerical positions, and health, building, and electrical inspectors.
Organizing remains a significant test for IBEW Local 210, especially in the utility sector, where hiring is dictated by the companies rather than the union. Story highlighted the impact of the Supreme Court’s Janus decision, which resulted in a steep membership decline and shifted how unions operate in the public sector. Despite these hurdles, he said Local 210 has reclaimed some growth through ongoing efforts and creative outreach, including radio campaigns designed to spark interest among unaffiliated workers and encourage expansion as they look ahead to 2026.
Beyond contract negotiations and organizing, Local 210 has made meaningful strides with its annual Toys for Tots drive, a program that began amid a contentious strike in 2023. Story recounted how a grassroots initiative to collect toys and food quickly became a pillar of community support, ultimately gaining backing from Atlantic City Electric itself in subsequent years. The collaboration led to increased donations and expanded local impact, transforming a challenging period for union members into an ongoing source of goodwill.
Finally, Story addressed the complexities of apprenticeship programs in the electrical trade. While interest is high among young people weighing alternatives to college, the number of available Local 210 apprenticeship slots is determined by the utility companies. As a result, the union can only advocate for expanded opportunities, particularly in critical areas such as overhead lines. With just 10 apprentices currently active and a four-year program required to produce qualified journeymen, Local 210 faces a slow but determined process to fortify its ranks.
For more from Story and IBEW Local 210, listen to the full episode of the America’s Work Force Union Podcast above.
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