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United Steelworker’s Director of New Media and the Next Generation Project, Connie Mabin joined the America’s Work Force Union Podcast to discuss her role in growing the USW.
New Media relates to using various social media channels to share the USW’s story. Mabin believes tools like TikTok, Instagram and Facebook have helped the Steelworkers reach younger markets. Given the unique nature of the younger generations' social habits, the ability for social media to capture their attention in whatever location they are is a huge benefit, she added.
Once the Steelworkers capture the attention of the younger generation, it’s up to the Next Generation Project to get the young members involved with the union. The Next Generation Project began in 2010. It was a formalization of the process the Steelworkers use to get younger members involved in the leadership and development of the union. Once the members go through the program, they become integral in the organizing of other new members.
One of the early members of the Next Generation Project is leading organizing efforts in Middle Georgia. The Blue Bird Bus Company has shown a desire to unionize, and through the efforts of the Steelworkers, they are optimistic there will be a union vote in mid-May. Mabin added that many of these members are also highlighted through the USW Cares program, highlighting the countless volunteer work done by Steelworkers annually.
Listen to the entire episode to learn more.
America’s Work Force is the only daily labor podcast in the US and has been on the air since 1993, supplying listeners with useful, relevant input into their daily lives through fact-finding features, in-depth interviews, informative news segments and practical consumer reports. America’s Work Force is committed to providing an accessible venue in which America's workers and their families can hear discussion on important, relevant topics such as employment, healthcare, legislative action, labor-management relations, corporate practices, finances, local and national politics, consumer reports and labor issues.
America’s Work Force Union Podcast is brought to you in part by our sponsors: AFL-CIO, American Federation of Government Employees, American Federation of Musicians Local 4, American Alliance for Manufacturing, Anthem Blue Cross Blue Shield, Columbus/Central Ohio Building and Construction Trades Council, Communication Workers of America, International Association of Heat and Frost Insulators and Allied Workers, International Association of Heat and Frost Insulators and Allied Workers Local 50, International Brotherhood of Teamsters, International Federation of Professional and Technical Engineers, International Union of Bricklayers and Allied Crafts, International Union of Painters and Allied Trades District Council 6, Ironworkers Great Lakes District Council, The Labor Citizen newspaper, Laborers International Union of The National Labor Office of Blue Cross and Blue Shield, North America, North Coast Area Labor Federation, Ohio Federation of Teachers, Survey and Ballot Systems, United Labor Agency, United Steelworkers.
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