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Season 4, Episode 244

Recap of 2023’s Union Growth in the South with The Valley Labor Report

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Guest Name:

Jacob Morrison

Guest Website:

https://www.tvlr.fm/ 

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Jacob Morrison, Co-host of The Valley Labor Report, joined the America’s Work Force Union Podcast to talk about the unprecedented growth his podcast has experienced in 2023. Morrison also discussed the impact the United Autoworkers organizing efforts have had on the South and his new position as President of the North Alabama Labor Council.

Three and a half years of talking about Labor in the South has been an incredible experience for Morrison. Morrison and fellow co-host, Adam Keller, have worked tirelessly to educate the public about Unions and the importance of a pro-labor workplace. After more than two years of steady growth, 2023 has seen an explosion of listeners to the show. Morrison said that he has seen more interest in Labor in the South, and he hopes to be able to continue the growth they’ve experienced and spread their pro-union message.

The UAW has announced a targeted organizing effort at auto plants in the South. There have already been a thousand union cards signed at the Volkswagen plant in Chatanooga, Tenn., Morrison said. He also shared the story of the Toyota plant in Huntsville, Ala. and their organizing efforts that are moving quickly. If successful, the UAW could double membership, and Morrison believes this is a huge moment for the labor movement.

Morrison recently was elected the President of the North Alabama Labor Council. The North Alabama Labor Council is one of seven councils in the state, along with the state labor federation. 2024 is a chance for Unions to continue the growth trends that began in 2023. In his new role, Morrison hopes to lead the charge for educating workers on the benefits and importance of unions in North Alabama.

For more from Morrison, please listen to the entire episode above.


America’s Work Force is the only daily labor podcast in the US and has been on the air since 1993, supplying listeners with useful, relevant input into their daily lives through fact-finding features, in-depth interviews, informative news segments and practical consumer reports. America’s Work Force is committed to providing an accessible venue in which America's workers and their families can hear discussion on important, relevant topics such as employment, healthcare, legislative action, labor-management relations, corporate practices, finances, local and national politics, consumer reports and labor issues.

America’s Work Force Union Podcast is brought to you in part by our sponsors: AFL-CIO, American Federation of Government Employees, American Federation of Musicians Local 4, American Alliance for Manufacturing, Anthem Blue Cross Blue Shield, Columbus/Central Ohio Building and Construction Trades Council, Communication Workers of America, International Association of Heat and Frost Insulators and Allied Workers, International Association of Heat and Frost Insulators and Allied Workers Local 50, International Brotherhood of Teamsters, International Federation of Professional and Technical Engineers, International Union of Bricklayers and Allied Crafts, International Union of Painters and Allied Trades District Council 6, Ironworkers Great Lakes District Council, The Labor Citizen newspaper, Laborers International Union of The National Labor Office of Blue Cross and Blue Shield, North America, North Coast Area Labor Federation, Ohio Federation of Teachers, Survey and Ballot Systems, United Labor Agency, United Steelworkers.

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