Marisa Richards, Director of Outreach and Engagement for the International Union of Painters and Allied Trades District Council 30, joined the America's Work Force Union Podcast to discuss her efforts in diversifying union membership, implementing effective sexual harassment policies and introducing the next generation to the trades at an early age.
Richards started by discussing the strides made by Painters District Council 30 in diversifying the construction industry. Despite women comprising only about five percent of the construction workforce, the union has actively engaged in recruiting and retaining women and underrepresented minorities. Richards explained that PDC 30’s approach goes beyond innovative recruitment strategies, focusing on improving the work environment to ensure women feel safe and supported. She said these improvements include revising sexual harassment policies and developing training courses to foster a culture of respect and inclusivity on job sites.
As more women continue to enter the trades, Richards discussed specific policies implemented to support them. She detailed the introduction of maternity leave benefits and the expansion of these benefits to accommodate the unique needs of female workers, such as morning sickness. Richards also discussed the importance of providing non-traditional daycare options and ensuring job sites are equipped with facilities like female-only restrooms and properly fitting personal protective equipment. These measures aim to create a more adaptable and supportive environment for women, encouraging continued participation, she said.
Richards also wrote a children’s book that introduces the new generation to the trades at an early age. She discussed her inspiration behind "Girls Who Build," designed to challenge gender norms and celebrate diversity in construction. The book introduces young readers to the world of construction through the lens of female workers, aiming to inspire girls to see the industry as a viable career path. Richards discussed the importance of starting conversations about representation and diversity early, noting her efforts to distribute the book in classrooms and libraries to reach young audiences.
To hear more from Richards about her efforts to empower women in the trades, listen to the full episode of the America's Work Force Union Podcast above.